The Power of Mailchimp Analytics
Brian Sun serves on staff with Intervarsity and writes for staffhacker.com. He produced this short screencast that illustrates the power of using Mailchimp analytics.
Here’s some links to Staffhacker posts that would be super relevant to these screencasts:
1. Why I use Mailchimp, and why you should too: http://www.staffhacker.com/156/why-i-use-mailchimp-and-why-you-should-too
2. How to get subscribers for your newsletter: http://www.staffhacker.com/159/how-to-get-subscribers-for-your-newsletter
3. Creating your first email in Mailchimp: http://www.staffhacker.com/157/creating-your-first-email-in-mailchimp
4. Designing newsletters with your donor in mind: http://www.staffhacker.com/161/designing-newsletters-with-your-donor-in-mind
5. Writing newsletters that get read every time: http://www.staffhacker.com/162/writing-newsletters-that-get-read-every-time
